Sustainability - Carbon Heroes - Paul Cluver - Carbon Footprint - Blue North

About Paul Clüver

Paul Clüver is a family business dedicated to producing world-class wines and fruit, whilst being mindful of their impact on the environment and community. Set within the Kogelberg Biosphere, half of Paul Cluver’s estate is under conservation in perpetuity. Preserving their natural heritage is part of who they are, and the farm strives to lead sustainable farming for the future.

1 Year Label - WWF - Conservation Champion - Sustainability - Carbon Heroes - Carbon Footprint - Blue North

Paul Clüver’s Sustainability Initiatives

Paul Clüver’s Sustainability Initiatives

As a company, we’re committed to reducing our carbon footprint through sustainable practices.

Solar Energy

Since 2015 Paul Cluver has implemented solar power for the operations of the winery, offices, restaurant and residential units which draws two-thirds of their energy requirements from the sun. 

Efficient Fuel Use

Each tractor and delivery vehicle is fitted with a tracker to ensure efficient fuel use in terms of speed and using the shortest routes to desired destination.   

Optimised Fertiliser Use

Satellite images allow the farm to monitor soil health in the vineyards, only allowing for the fertilisation of parcels of soil that require nutritional boosting, altogether limiting the farm’s use of fertiliser. 

Water Wise

Soil probes determine water needs, which are met through 80% gravitational flow and rainfall from the 13 farm dams which are filled from pure, unpolluted mountain runoff water.

Reduce, Reuse, Recycle

All organic waste, including waste from the staff houses, is recycled and used for composting, while inorganic waste is sent to a recycling plant. 

Soil Health

Diverse cover crops, ranging from grasses to legumes, are planted, which ensure cover crops have varying root-lengths for optimal nitrogen compounding and distribution in the soils. 

Biodiversity Conservation

As a WWF Conservation Champion, two-thirds of Paul Clüver’s De Rust farm – 1 300 ha – is a conservation area with an abundance of indigenous flora and fauna. 

Sustainability - Carbon Heroes - Paul Cluver - Carbon Footprint - Blue North
Sustainability - Carbon Heroes - Paul Cluver - Carbon Footprint - Blue North
Sustainability - Carbon Heroes - Paul Cluver - Carbon Footprint - Blue North

All about the


Through this digital recognition platform, we celebrate the Carbon Heroes taking part in the Confronting Climate Change (CCC) Initiative for their considerable effort in calculating and understanding their carbon emissions.

Each Carbon Hero has their own digital QR code that can be displayed on their website and other marketing material, linking directly to their individual profile on the Carbon Heroes website.

The QR code provides a simple and innovative way for customers to learn about each Carbon Hero’s carbon offsetting and other sustainability initiatives, as well as engage with them on social media and other marketing channels.

With the Carbon Heroes QR code we aim to support a global transition towards sustainable development by recognising and celebrating the positive environmental impact of each Carbon Hero. By having a transparent display of their commitment to reducing emissions, Carbon Heroes demonstrate their dedication to a sustainable future, while building trust in their brand.

Find out more about the Carbon Heroes and CCC

Carbon Heroes is a recognition platform built on the ethos of transparency and trust. While only emissions datasets graded by Blue North qualify for the platform, we do not independently verify all the information our Heroes choose to post. By signing up to the platform each Carbon Hero acknowledges that they are responsible for the information they share and that, by sharing their sustainability credentials, their information is in the public domain and open to be scrutinised. We welcome such scrutiny. We have a clear set of guidelines for the use of the platform and the qualification for the various digital labels, and reserve the right to revoke the use of the platform where it is found these guidelines are not being followed and/or the information posted is misaligned with the stated ethos. Thank you for helping us maintain the integrity of the Carbon Heroes platform and our efforts to promote greater transparency and sustainability.